MC&MCA Strong at AIA Convention

MC&MCA did it up big at the November 8-11 AIA Convention held at the Minneapolis Convention Center.  Marketing Director Elena Peltsman organized 14 MC&MCA members into a “focused” physical arrangement called “Masonry Street.”  This effort allows architects and other attendees to “get into the masonry mindset” and visit with one or all of the masonry centered companies, displays, and product lines. 

Good comments on the Masonry Street layout were received from attendees and exhibitors.  The “Masonry Street” sign (10x4) was “highly” visible and the only ceiling-hung sign allowed at the convention (other than the red AIA sign). The MC&MCA booth was well supported by our members. 

Photo below: Doug Schroeder (BAC-1),  Marthe Brock (BASF Construction Systems), and Dave Joslin (Donald R. Frantz Concrete Construction) covering the booth.  Not shown are Tom Miller, Denver O'Brien and Sean Spraungel who worked the booth at different times.  Thank you all!

Photo below:  Beer + Masonry Street proved to be a winning combination and generated a lot of foot traffic.  American Artstone     Company and Stoneworks Architectural  Precast/Cast Stone joined forces and  sponsored draft beer on the opening night.

Special thanks to Doug Schroeder (pictured below-far right) and the BAC-1 crew for organizing the “hands-on” display.  It was a showstopper!  Architects and attendees loved seeing the grout & block & brick come together.