MC&MCA Marketing Director to Retire

MC&MCA Marketing Director Elena Peltsman recently informed the Board of Directors of her plans to resign her position at the end of March. Elena, an architect, has served as the marketing director for the association for four years. Her promotional efforts included "lunch and learn" CLE presentations on the benefits of masonry to architects and other decision makers. In 2018 she presented to 60 architectural firms and reached over 700 architects. Elena led a strong AIA Convention effort where the MC&MCA established and maintains a "Masonry Street" brand in the exhibit hall that attracts hundreds of architects and other attendees to MC&MCA, IMI, BAC and members' booths where all mailboxes on the street have a masonry address! Elena follows the strong efforts of Craig Hinrichs in our masonry promotional efforts. A search process has already begun to find a new leader in this arena. We all wish Elena the best either in retirement or for a little rest before her next endeavor.