Marketing Director News | August 2018

Marketing Director Elena Peltsman continues to collaborate with the International Masonry Institute (IMI) and Bricklayers & Allied Craftworkers Local 1 MN/ND promotional efforts. On July 18 she participated in the Masonry Wednesday seminar held at the BAC Training Center and coordinated by IMI on a critical subject, understanding the temperature and moisture relationship in a wall. Tyler LeClear Vachta, Director of Marketing & Education at Masonry Technology, Inc. (MTI), a leader manufacturer of building enclosure moisture management solutions. Several MC&MCA members signed up for the seminar including Marthe Brock of BASF Construction Systems and Roland Studler of Brock White Company, who participated in the discussion afterwards.

Peltsman presented the MC&MCA Lunch & Learn program “Inspiring Masonry: Back to the Future” to the HGA Rochester office. HGA is an integrated architecture, engineering and planning form that has been part of transforming the Rochester area – creating purposeful design for vital and dynamic organizations from the internationally renowned Mayo Clinic to startups fueling the regional economy.

Rochester is identified as a MC&MCA strategically targeted area and the program was very well received. Peltsman was asked to come back. Eleven architects including the eldership team attended and enjoyed the presentation.