Don't Miss this Opportunity! Promoting Concrete's Resilience!

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Don't miss this opportunity to learn how the natural resilience and durability of concrete can be promoted in an environment where our preparedness to face natural disasters continues to rise!  Please join others from the concrete industry in Minnesota for a presentation titled "Promoting Concrete's Resilience."  The event, which is being sponsored by the Minnesota Concrete Council, PCI Midwest, the Aggregate & Ready Mix Association of Minnesota and the Minnesota Concrete & Masonry Contractors Association, will be held Tuesday, February 11 at the Sheraton Minneapolis West in Minnetonka.  Registration will open at 1:30 pm.  The event will begin at 2:00 pm and conclude by 3:00 pm.

This presentation will describe how resilience can be measured in terms of safety, as well as the economic and social benefits of being able to recover quickly from natural disasters. Evan Reis, the Executive Director of the US Resiliency Council, will discuss how the natural resilience and durability of concrete can be promoted in an environment where our preparedness to face natural disasters continues to rise.

Cost to attend is $20.  Click HERE for additional information, including how to register.

A complete presentation description can be found below:

The concrete industry has primarily focused on two strategies to make the case for concrete construction in light of the new technologies in the market, especially in multi-story wood design. The first is how to reduce first costs through new technology of their own. The second is centered around calculating the carbon cost of concrete considering the material’s life-cycle.

The concrete industry is missing a third, essential, strategy, and one where it is a natural leader compared to other materials. Carbon, or green design, is only one component of sustainability. The other is resilience.

The US Resiliency Council is committed to building public awareness of the performance of buildings in natural disasters and communicating the value of resilience-based design in protecting not only the lives, but the livelihoods of Americans. Both the social and the economic impacts that natural disasters cause are absolutely critical to defining a society, or a business, or a family as sustainable. We must not only have a low impact on the environment, the environment must have a low impact on us.

The concrete industry must engage in similar education and advocacy if it is to build public demand for higher performing buildings.

This presentation will describe how resilience can be measured in terms of safety, as well as the economic and social benefits of being able to recover quickly from natural disasters. Evan Reis, the Executive Director of the US Resiliency Council, will discuss how the natural resilience and durability of concrete can be promoted in an environment where our preparedness to face natural disasters continues to rise.

Please contact me with any questions.

Margaret Mills
Administrator
Minnesota Concrete Council
PO Box 116
Rosemount, MN 55068
651-482-9549 (office)
952-595-6166 (direct)
651-206-8036 (cell)
margaret@mnconcretecouncil.com