2017 Marketing Overview

The program “What Architects need to know about Masonry Preservation and Restoration” was successfully rolled out in the spring of 2016 with a strong interest and very positive feedback from the architectural/design community. The program has attracted large audiences and the number of companies attending the presentation has doubled in the last two years. The program was presented over 60 times in 2017! Presentations for 2018 are being scheduled. A new program presentation has been submitted to The American Institute of Architects (AIA) for approval!


The second year of “Masonry Street” at the 2017 AIA MN Convention was successful in showcasing our member’s products and services. Member participation was expanded by three new organizations. The MC&MCA display board was redesigned and updated with help from member input. The booth was again shared with Bricklayers & Allied Craftworkers Local Union 1 MN/ND, which has proved to be a winning combination generating a lot of interest, energy and foot traffic! A MC&MCA team was selected to present an expanded version of the “What Architects need to know about Masonry Preservation and Restoration“ program and about 210 people attended the program! MC&MCA also participated in the Minnesota School Board Association (MSBA) and League of Minnesota Cities conferences this year.


The relationship and cooperation between MC&MCA and the International Masonry Institute (IMI) continues to flourish and strengthen. This year fully integrated joined marketing meetings will continue, which reduces the number of industry meetings and streamlines promotional/marketing efforts. Sharing contact and leads, brainstorming marketing ideas, sharing information and resources will continue to grow this partnership.


Excellence Awards judging took place this fall and it was another very successful event with great feedback from architect judges. There were fourteen judges total with eight being new judges introduced to the awards judging. The judges are invited guests to the Excellence Awards Banquet in February 2018.


Looking forward to a great 2018!