Masonry System Selling Conference

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Masonry System Selling Conference

Date: February 8-10, 2018
  • Day 1: 12:00 pm - 5:00 pm
  • Day 2: 7:00 am - 6:30 pm
  • Day 3: 8:00 am - 5:00 pm
Location: Indianapolis, IN
Please See Registration Link Below

Due to popular demand, NCMA has developed the highly anticipated Masonry System Selling Conference (MaSS) for mid-level sales personnel and masonry regional promotional executives.  The course will be co-located with ICON EXPO 2018 in Indianapolis, IN, February 8-10, 2018.

The main draw of the event will be a dynamic session led by building materials sales and marketing executive Mark Mitchell (  Mark is the author of the book Building Materials Channel Marketing and hosts an annual building materials sales and marketing workshop.  Change your thinking to increase your sales!

Some details of the Masonry System Selling Conference (MaSS):

Thursday, February 8 (12:00 – 5:00pm)   Attendees start with the NCMA Business Lunch where Mark Mitchell will address some broad based topics for the group.   Conference attendees will then break off for a more specific discussion with Mark. 

Friday, February 9 (7:00am – 6:30pm – Breakout sessions will include topics such as addressing first cost, competing systems, local coalitions, digital tools and BIM.   Attendees will also have the opportunity to buy a ticket to the Featured Speaker Brunch with Herm Edwards and spend a little time on the trade show floor.  Attendees will close out the evening with a networking reception on the show floor.

Saturday, February 10 – Time is open to attend the virtual block plant tour,  demos, knowledge garden talks, and the Product Development and Creative Concepts presentation on the show floor.

Click to see complete schedule of the conference and details of individual sessions.

The early registration price (through 1/12)  of the MaSS conference is $450 for members ($650 non-members) and includes the business lunch and tradeshow admission.  This price is for those who are not otherwise attending the NCMA convention.

If you are already registered for the NCMA convention and would like to add the MaSS conference the registration fee for MaSS is only $325 (with convention registration).  While the MaSS conference will overlap the end of the NCMA convention, Masonry committee meetings will not conflict. The Associate Member Division Board, Young Professionals Group, Dues and Bylaws and Segmental Retaining Wall committee meetings will conflict, however.

Don’t miss this outstanding education opportunity!  


Questions? Contact Clare Ramminger email:  phone: 703-713-1900

We look forward to seeing you at this exciting event in February!